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Events and Attractions

Brand Innovation Summit: NHL's Heidi Browning highlights importance of data

NHL CMO Heidi Browning said data is the "lifeblood of our organization.” Speaking yesterday at the '22 SBJ Brand Innovation Summit in Chicago, Browning noted a “huge advantage” at the league is that “we've got all this data.” She listed off digital, real world, transac...

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SBJ Morning Buzzcast: August 14, 2024

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