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Bud Light returns as UFC sponsor in nine-figure deal

Bud Light Some six years after Modelo displaced Bud Light as a UFC sponsor, A-B InBev is returning to the octagon, securing what industry sources say is a six-year, nine-figure deal, the UFC’s largest sponsorship ever. The global rights deal starts on Jan. 1. It includes octa...

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SBJ Morning Buzzcast: August 14, 2024

The lessons from NBC's big Olympic performance; Jeff Vinik eyeing Lightning transition? Wasserman lands a leader for new property sales division

SEC Network’s Paul Finebaum and NFL Films’ Ken Rodgers

On the pod this week, with both the college and pro football seasons about to kick off, SEC Network's Paul Finebaum joins the show to provide insight into the biggest issues in college athletics. Plus, NFL Films' Ken Rodgers breaks down how his team is keeping the “Hard Knocks” series fresh and compelling.

SBJ I Factor: Jess Smith

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