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Closing Shot

Closing Shot: Finding A New Road

A decade ago, Chevrolet’s groundbreaking $599 million deal with Manchester United was the talk of the industry. How is it remembered now as global sports sponsorships have exploded in the marketplace?

Chevrolet’s somewhat controversial $599 million sponsorship deal with Manchester United signed 10 years ago remains the largest global deal between a European sports team and an automaker. getty images Ten years ago, Manchester United and Chevrolet struck a blockbuster partnership that had pr...

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SBJ Morning Buzzcast: August 14, 2024

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SEC Network’s Paul Finebaum and NFL Films’ Ken Rodgers

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SBJ I Factor: Jess Smith

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