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Marketing and Sponsorship

MLB teams shop for patch deals, but league insists program is incomplete

MLB patches offer exponentially more on-camera exposure than those in other stick-and-ball sports Getty Images Despite the addition of advertising patches on all MLB uniforms being one of the most intriguing commercial aspects of the league’s new CBA, official word out of MLB HQ in Manh...

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SBJ Morning Buzzcast: August 14, 2024

The lessons from NBC's big Olympic performance; Jeff Vinik eyeing Lightning transition? Wasserman lands a leader for new property sales division

SEC Network’s Paul Finebaum and NFL Films’ Ken Rodgers

On the pod this week, with both the college and pro football seasons about to kick off, SEC Network's Paul Finebaum joins the show to provide insight into the biggest issues in college athletics. Plus, NFL Films' Ken Rodgers breaks down how his team is keeping the “Hard Knocks” series fresh and compelling.

SBJ I Factor: Jess Smith

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