Menu
Marketing and Sponsorship

Marketplace Roundup

The NBA signed a multiyear extension of their global marketing partnership with Hennessy, spanning the NBA, WNBA, NBA G League, USA Basketball and the Basketball Africa League. As part of the renewal, Hennessy introduced a series of limited-edition Hennessy x NBA bottles that celebrate basketball c...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: August 14, 2024

The lessons from NBC's big Olympic performance; Jeff Vinik eyeing Lightning transition? Wasserman lands a leader for new property sales division

SEC Network’s Paul Finebaum and NFL Films’ Ken Rodgers

On the pod this week, with both the college and pro football seasons about to kick off, SEC Network's Paul Finebaum joins the show to provide insight into the biggest issues in college athletics. Plus, NFL Films' Ken Rodgers breaks down how his team is keeping the “Hard Knocks” series fresh and compelling.

SBJ I Factor: Jess Smith

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2023/10/11/nba-hennessy-renews-partnership

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2023/10/11/nba-hennessy-renews-partnership

CLOSE