Tonight in Unpacks: SBJ’s Champions 2024 coverage continues with a look at the remarkable careers of Stephanie Tolleson and Peter Johnson, who left an indelible mark on the sports industry as agents at IMG.
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Also tonight:
- NCAA's Charlie Baker sounds off on ongoing process in House settlement
- SLC leaders unveil budget plan for 2034 Winter Games
- Lionel Messi, Luis Suarez at top of MLS jersey sales rankings
- Op-ed: Youth sports are ripe for disruption
Listen to SBJ's most popular podcast, Morning Buzzcast, where SBJ’s Abe Madkour opens the week sharing takeaways from his first Premier Lacrosse League event, the significance of India-Pakistan at the T20 Cricket World Cup on Sunday, Warner Bros. Discovery’s deal to carry the French Open and more.
Champions 2024: Stephanie Tolleson and Peter Johnson drove the evolution of player representation
During their illustrious careers as IMG super agents, Stephanie Tolleson and Peter Johnson drove global changes and development in player-representation strategies.
Johnson and Tolleson have been married for more than three decades, making this the first two-person Champions selection. It’s also testimony to an industry that’s social at its core and in which long hours are both mandatory and routine.
They helped IMG build on its dominance in golf, with Johnson growing its team sports business with the likes of Joe Montana and Peyton Manning, and Tolleson brought in tennis superstars such as Monica Seles, Arantxa Sanchez-Vicario and the Williams sisters (all who would be No. 1-ranked players) to the agency, making IMG one of the strongest player-rep shops in sports.
In this week’s cover story, SBJ’s Terry Lefton profiles the sports business power couple who are being honored as the latest members of SBJ’s Champions Class of 2024. Other coverage includes:
Peter Johnson and Stephanie Tolleson represented some of the biggest names in sports.jim baron
