Opinion

A sports marketing agency’s contract with a star Duke University basketball player was void under a North Carolina law aimed at protecting college athletes, the U.S. Court of Appeals for the Fourth Circuit ruled in May. Prime Sports Marketing failed to meet two key provisions under the North...

The landscape of collegiate sports is undergoing a profound transformation, spurred by the increasing involvement of private equity firms. The shifting landscape is raising a host of legal implications ranging from antitrust concerns to ensuring compliance with existing NCAA regulations. Antitrust concerns One of the most significant legal...

It’s hard to imagine that the  FIFA  World Cup Final would ever be broadcast without human interaction, but the question is worth asking: How much of today’s top-end production process can be automated? The answer has implications throughout the sporting pyramid. In recent years,...

Both of us do consulting work or advising as a means of staying “fresh” for the classroom and remaining reliably relevant to industry. Working across various verticals, we recently got exposed to the acronym IaaS. Innovation, not infrastructure, as a service. It’s a newish concept and possibly unfamiliar to...

L os Angeles will have quite the act to follow with the 2028 Summer Games, and one of the more intriguing storylines leading up to the Games will be whether Casey Wasserman can successfully convince MLB owners and...

Rugby sevens has taken the world by storm, capturing the imagination and hearts of sports fans across the globe. At the Paris 2024 Olympic games, Americans have been enthralled by the U.S. women’s national team, who dramatically upset Australia at the last second to clinch a bronze medal --...

The WNBA’s media rights dea l that was part of the NBA’s 11-year agreement is a healthy increase for a league still growing, and the story isn’t over. There were pockets of criticism about the deal, but it’s hard to fault negotiators. Let’s break it...

I’m fascinated that investors are drooling over sports as an asset class. Don’t get me wrong, I’m bullish on the sector’s growth and can argue thoroughly why sports are one of the most durable consumer experiences on the planet. Recent work by the University...