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Marketing and Sponsorship

Disney, Amazon see increases in women's sports ad investment

Recent deals for women’s sports leagues have resulted in media companies including Disney and Amazon “seeing significant increases in commitment to women’s sports in the upfronts,” according to Parker Herren of AD AGE. Disney, which broadcasts game in the WNBA and NWSL as well as 15 NCAA women’s championships...

Marketplace Roundup

In Nashville, Nick Suss noted Titans QB Will Levis and Hellmann's unveiled their latest partnership yesterday morning -- "Will Levis No. 8" -- a "specialty fragrance capitalizing on the viral fame he earned in college when he posted a video of him drinking coffee with mayonnaise mixed in." The...

New Balance athletes shine on Olympic stage

New Balance “enjoyed a gold-medal kind of Summer Games” in Paris, according to Jon Chesto of the BOSTON GLOBE. U.S. track and field stars Gabby Thomas and Sydney McLaughlin-Levrone -- who won gold in the 200 meter dash and 400 meter hurdles -- are just “two of 84...