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Marketing and Sponsorship

Marketing and Sponsorship: SI reunion lets former staffers share history ‘like the Yankees’ with even greater appreciation of what was

Industry consensus has it that Sports Illustrated isn’t what it once was: a connective tissue across sports, not only for fans, but for the media and marketing businesses symbiotic with the industry. Still, what print title is? The 175 or so SI alums who traveled from 15 states j...

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