Menu
Sports in Society

New survey data shows interest in women's sports, calls for brand investment

The Women’s NCAA Tournament set viewership records Matthew Holst/Getty Images A new survey from Parity and SurveyMonkey adds to a growing body of indicators that fans are consuming more women’s sports and want brands to follow suit in supporting them more. The survey of fans across ...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: August 14, 2024

The lessons from NBC's big Olympic performance; Jeff Vinik eyeing Lightning transition? Wasserman lands a leader for new property sales division

SEC Network’s Paul Finebaum and NFL Films’ Ken Rodgers

On the pod this week, with both the college and pro football seasons about to kick off, SEC Network's Paul Finebaum joins the show to provide insight into the biggest issues in college athletics. Plus, NFL Films' Ken Rodgers breaks down how his team is keeping the “Hard Knocks” series fresh and compelling.

SBJ I Factor: Jess Smith

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/05/16/womens-sports-survey-popularity

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/05/16/womens-sports-survey-popularity

CLOSE