Menu
Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

NASCAR growing deal with National Debt Relief

Morning Buzz - 08/07/2024
National Debt Relief, a company that gives advice to people about how to get out of debt, is growing its advertising partnership with NASCAR that started at the Chicago street race in July. The N.Y.-based company first signed on with NASCAR to activate at the Chicago race as it...

Investors continue to kick the tires on NASCAR deals

Journal - 08/05/2024
Private equity firms and sports funds have been circling NASCAR in recent months looking at possible investments, driven by momentum around sports overall, racing specifically, and the relatively low cost of team charters. Trackhouse Entertainment Group became the latest team to accept...

Monster expands with Thrill One to all properties

Closing Bell - 07/18/2024
Monster Energy is expanding a sponsorship deal with Thrill One Sports & Entertainment, as its presence across action sports and motorsports becomes more ubiquitous. Terms are unclear for the widened agreement, but the California-based energy drink company will go from only working with Street League Skateboarding to now also...

S&P Global Ratings upgrades Speedway Motorsports

Closing Bell - 07/16/2024
S&P Global upgraded Speedway Motorsports’ credit rating despite expectations it will have a lower EBITDA in NASCAR’s next media cycle, since the new seven-year agreements lock in more than half of its annual revenue. In a note published Monday, the global ratings agency said it has upgraded SM’s issuer...
All Authors
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.