Austin Karp

Oakley has added Diana Flores , a QB on the Mexican National Flag Football team, as an endorser through LA28, when flag football will make its debut as an Olympic sport . Flores is repped by SMAC Entertainment’s Jose Diaz . Other football players...

Viewers sought out NBC's  Olympic coverage during afternoon hours more than ever before for a Summer Games, with the 2-5pm ET window (dubbed “Paris Primetime”) making up 38% of this year’s overall audience for NBC, which includes the normal U.S. primetime window on the East Coast. The 38%...

Sinclair is expanding its podcast business by adding two weekly pods that will launch ahead of football season. Sinclair is tapping a number of Fox Sports personalities for its programming, beginning with Urban Meyer , Mark Ingram II and Rob Stone co-hosting...

The most avid and committed U.S. fans continue to be sports radio listeners, according to a study conducted by Audacy and Vision Insights, which shows 90% of sports fans saying that unique sports talk content makes them feel more connected. The survey, conducted between June 2023...

I enjoyed my conversation on the most recent SBJ Sports Media Podcast with Naveen Sarma, S&P Global Ratings' managing director. He's long focused on the media sector and has great insight on a number of key issues.   On whether the WNBA got all it could...

Ryan Clark has proven to be a mainstay on ESPN airwaves for a decade now, with the former defensive back serving as an NFL analyst for the network across a variety of shows (even nabbing a Sports Emmy in 2023). But Clark was looking for something deeper when he...

DirecTV is building upon its national “For The Birds” ad campaign with a new spot focused on college football -- and Colorado coach Deion Sanders is joining as a voice of one of the pigeons in the humorous spot promoting DirecTV’s streaming business. Dubbed “Game Plan,” the...

The men’s Olympic golf competition saw viewership decline this year on Golf Channel. The cable net drew 723,000 for the final round on Sunday, which saw American Scottie Scheffler win gold in a telecast that started at 6am ET (Great Britain’s Tommy Fleetwood took silver and Japan’s...